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Advertising & Sponsored Content Policy

Effective Date: 23/05/2025

Issued by: Clinicians Check Limited

1. Purpose

This policy outlines how CliniciansCheck handles advertising, sponsorship, and paid content across its platform. Our aim is to maintain transparency, protect user trust, and ensure compliance with healthcare advertising regulations in the UK, EU, US, and international jurisdictions.

2. Scope

This policy applies to all paid or sponsored content, including:

  • Featured clinician or service listings

  • Sponsored products (e.g., health, wellness, or beauty items)

  • Display ads or banners

  • Promotional blog posts or articles

  • Social media collaborations or influencer promotions

  • AI-powered recommendation placements

3. Transparency & Labelling

All sponsored or paid content will be clearly marked using one or more of the following labels:

“Sponsored”

“Advertiser content”

“Promoted by [Company Name]”

“In partnership with [Partner]”

Unmarked promotions, covert endorsements, or hidden advertising are strictly prohibited.

4. Advertising Standards & Ethics

All advertisements must:

  • Be truthful, evidence-based, and non-deceptive

  • Avoid unverified health claims or unrealistic outcomes

  • Not exploit user fears or vulnerabilities

  • Comply with medical advertising laws, including:

  • UK: ASA CAP Code & MHRA Guidelines

  • EU: e-Commerce & Medical Device Directives

  • US: FTC & FDA Regulations

We reserve the right to reject or remove any advertising that is misleading, unsafe, or in conflict with our platform values.

5. Restrictions

CliniciansCheck does not permit advertising that:

  • Promotes unlicensed or unregulated medical services

  • Encourages the use of controlled substances

  • Markets tobacco, firearms, or adult services

  • Includes discriminatory, offensive, or harmful content

  • Targets children in breach of applicable child advertising laws

6. Clinical Independence

CliniciansCheck does not allow advertisers to influence:

  • Clinical advice or recommendations

  • Review moderation or rating systems

  • Search ranking or platform algorithmic decisions (outside paid visibility clearly labelled as such)

7. Data Use & Targeting

Advertisers are not given access to user-identifiable data. Where ad targeting is used, it is based on anonymised, aggregated, or contextual information only.

CliniciansCheck never sells personal data to third parties.

8. Partner Vetting

All advertising partners are subject to:

  • Background screening

  • Verification of claims (e.g., certifications, regulatory status)

  • Signed agreement with this policy and applicable advertising laws

9. Complaints or Concerns

Users may report inappropriate or misleading ads to:

operationsteam@clinicianscheck.com

All reports will be reviewed within 5 business days. Advertisers may be suspended or permanently banned if they violate this policy.

10. Policy Review

This policy will be reviewed annually and updated in line with emerging laws, technology changes, and platform needs.

11. Jurisdiction

This policy is governed by the laws of England and Wales. International users are protected by their local advertising and consumer protection laws as applicable.

12. Medical Endorsements Disclaimer

CliniciansCheck does not endorse any specific clinicians, products, or services advertised or promoted on the platform. All endorsements, testimonials, or user-generated reviews reflect individual opinions and not the official view of CliniciansCheck.

13. AI-Generated Placement Transparency

If AI or machine learning is used to determine ad placement or visibility, such systems will not override manual labelling or user trust features. All paid placements will remain clearly disclosed regardless of AI logic

14. Conflicts of Interest Clause

All advertising must be free from undisclosed conflicts of interest. CliniciansCheck requires advertisers to declare any affiliations with clinicians, product developers, or rating/review sources appearing on the platform.